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The Best Times to Post on TikTok in 2024

Best Time to Post on TikTok in 2024

TikTok has become one of the most popular social media platforms, with millions of users creating and sharing videos every day. If you are looking to maximize your reach and engagement on TikTok, it is important to understand the best times to post. In this article, we will explore the optimal posting times for different days of the week, based on data from 2024.

Optimal Posting Times

According to the data, the best times to post on TikTok in 2024 are:

  • 2 p.m. on Mondays
  • 4 p.m. on Wednesdays
  • 8 a.m. on Sundays

These time slots have consistently shown higher reach and engagement compared to other times of the day. However, it is important to note that these are general guidelines and may vary depending on your specific audience and niche.

Peak Times and Trends

On most days, reach tends to pick up later in the day, with peaks usually happening in the late morning or afternoon. Here is a breakdown of the peak times for each day of the week:

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 7 am, 8 am, 11 pm
  • Thursday: 9 am, 12 am, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 8 am, 4 pm

These time slots also show good reach in the early evenings until 11 p.m. It’s important to keep in mind that these trends may change over time as user behavior and preferences evolve.

Understanding the Reach Graph

To better visualize the optimal posting times, let’s take a look at the reach graph:

The graph above breaks down the week into hourly chunks, with the darkest purple blocks representing the time slots with the highest reach. On the other hand, the light purple to white blocks represent the time slots with the lowest reach.

Reach, in the context of TikTok, refers to the total number of unique viewers who have viewed a video. It is important to note that reach and views are used interchangeably here for ease of explanation.

The earliest hours of the day, starting from midnight at the very bottom of the graph, tend to have lower reach. As the day progresses, reach gradually increases, with the highest reach occurring during the optimal posting times mentioned earlier.


While the best times to post on TikTok in 2024 are 2 p.m. on Mondays, 4 p.m. on Wednesdays, and 8 a.m. on Sundays, it is essential to experiment and analyze your own TikTok analytics to find the optimal posting times for your specific audience and niche.

Remember, these are general guidelines based on trends and data from 2024, and user behavior can change over time. By understanding your audience and consistently analyzing your TikTok insights, you can refine your posting strategy and increase your reach and engagement on the platform.

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